<aside> 👩‍💻 Made by Deya: Letter / Youtube / Instagram / Website

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<aside> ⬇️ Jump to Section:

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<aside> ✒️ Let’s work through this 7-step framework to get to the heart of what is truly valuable to our client.

BTW this framework is absolutely useless if you just read or skim it.

You MUST implement this framework in its entirety to see the results that you want.

So please go to the top right corner and Duplicate this template and work through it!

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<aside> 🗒️ Quick reminder: Nobody is going to hand you a promotion when you’re a freelancer – you need to give yourself a promotion. So give yourself a promotion by implementing the framework in this template.

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👉  PART 1 - YOU

🔹 STEP 1: What is Success?

You’d be surprised how many people don’t sit down and think on what success really means to them.

Where are you trying to arrive? What would make you think, “I’ve made it”?

We need clarity on this because it steers us and keeps us from being led astray by more dominant images of success that others may throw our way (e.g. “just make 7 figures and you’ll be successful and happy!!!”).

<aside> 💡 Be specific and try not to refer to anyone else’s image of success when you think on this.

Is it money? How much? Why that much? What does that amount of money mean to you? Or… Is it a house? A car? Is it a feeling? What does success really mean? Make a bulletpoint list.

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<aside> ✅ What does success mean to you personally?

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🔹 STEP 2: Where is Your Line?

You’d be even more surprised by how many people never consider what they’re not willing to sacrifice on their way to success.

Clarity on your non-negotiables will save you years of stress and potentially losing sight of what matters to you.

Examples: Work no more than 6 hours a day, take weekends completely off, never take work calls beyond 6pm.

<aside> 💡 Where do you draw your line in the sand? What are your boundaries? What are you never willing to sacrifice?

Is it your weekends? Is it your time with family and friends? Is it your mental well-being and peace? Is it your dignity? Is it all of the above? Make a bulletpoint list.

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<aside> ✅ My Non-Negotiables: 1. 2. 3. 4.

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• [ ] By checking this box, I solemnly swear and promise to never compromise on my non-negotiables.

🔹 STEP 3: What is Enough?

Similarly to step 2, we again want to draw a line. More is great, but what is enough for you to live a happy, thriving, comfortable life?

Knowing your ‘enough’ is powerful because it prevents you to searching pointlessly and infinitely for ‘more’. There will always be ‘more’, but ‘enough’ is all you really need to aim for.

<aside> 💡 What is enough money? How much do you need on a monthly or yearly basis to live a thriving, happy life? How many clients is enough? How much work is enough?

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<aside> ✅ What is enough?

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👉  PART 2 - THE CLIENT

🔹 STEP 1: What is their Big, Intimidating Dream?

In this first step, the goal is to: find out what your clients truly want.

In this step, you may find, surprisingly, that some people haven’t ever carefully thought about what they’re really after in their business. Fame, fortune, immortality? Why do they do what they do?

<aside> ✅ What is their Big, Intimidating Dream for their business?

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<aside> ✅ In this Big, Intimidating Dream for their business, what is their role in that business?

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<aside> ✅ If they could wave a magic wand, what would their business and life be like?

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🔹 STEP 2: What Deeply Hurts?

In the next step, the goal is to: find out what is truly painful, truly aching for your clients.

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